Expanding Traceability to New Industries
Date: May 18, 2020
We hope that you and your loved ones are staying safe amidst the ongoing COVID-19 pandemic.
We wanted to provide an update on exciting developments at SafeTraces. At our core, our company is a mission-driven organization committed to solving the biggest, toughest safety challenges in the world. Until recently, we have been exclusively focused on food and agriculture-based applications of our technology. And for good reason. There is tremendous need for technology-enabled solutions for food safety and authenticity – consumers demand it, regulators mandate it, and food companies invest in it as a key source of value and competitive advantage.
Our miniDART and saniDART solutions represent major technological breakthroughs for food safety. miniDART is the first and only on-food traceability solution, leveraging edible, invisible DNA-based barcodes (FDA GRAS) that are applied directly to the food or ingredient and that a downstream purchaser can read with a rapid, inexpensive, on-site test to verify product source and authenticity. saniDART is the first rapid solution for verifying sanitation effectiveness at a microbial level to receive approval from AOAC-International, the gold standard for proprietary testing methods in food safety.
However, in recent months, opportunities beyond food and agriculture have increasingly demanded our attention for three important reasons. First, COVID-19 has created seismic global health and economic challenges that our technology is uniquely suited to help mitigate. Second, many companies outside of food and agriculture have sought our support, seeing our technology as a valuable solution to safety and security challenges confronting their operations. Third, our technology is highly versatile, enabling deployment in a wide variety of applications at scale. And that is why we have been compelled to support two other global industries facing enormous, urgent challenges:
COVID-19 represents an unprecedented threat to public health and the global economy. As of mid-May 2020, Johns Hopkins counts nearly 300,000 deaths and four and a half million confirmed cases of COVID-19 globally in less than six months, sadly with these statistics forecasted to continue increasing until a vaccine is successfully developed.
Ranging from office buildings to nursing homes to food processing plants, the virus presents a major safety and health risk to the built environment given the complexity of airflows and the risk of airborne transmission. Currently, property managers lack adequate tools for assessing and mitigating this risk safely.
In response, we are excited to launch veriDART, our groundbreaking solution that leverages airborne tracers that safely mimic the mobility of pathogens like COVID-19 in order to verify safe airflows for building occupancy and re-occupancy. veriDART empowers property managers with a powerful tool to identify high-risk transmission vectors, ensure effective filtration, ventilation, and other protective measures, and target remediation actions. veriDART draws on SafeTraces’ deep expertise in surrogate particle development, built over years with support from leading institutions like the National Institutes of Health (NIH).
The World Health Organization (WHO) estimates that the $200 billion global market for counterfeit drugs, touching nearly every therapeutic class, kill hundreds of thousands of people annually. Additionally, counterfeit nutraceuticals pose a serious threat to consumers as more than 50% of FDA Class I recalls between 2004 and 2012 were for dietary supplements. Product security stops at the unit of sale level, enabling significant risk of fraud, adulteration, and diversion during manufacturing and distribution.
To meet this growing need, we have introduced our on-dose traceability solution that leverages edible, invisible, FDA-GRAS, DNA barcodes that are mixed with coating or ingredients and applied to directly to pharmaceutical and nutraceutical pills during regular production. In turn, downstream supply chain partners can verify the authenticity, origin, and safety of a dose or its ingredients within 25 minutes more accurately and reliably than with traditional packaging-based serialization.
In closing, broadening our mission to ensure the highest safety standards of the food we eat, the medicine we take, and the air we breathe is an exciting and natural evolution of our company. Now more than ever, people demand transparency and assurances from food companies, drug manufacturers, and property managers regarding their safety practices. We are honored to tirelessly support our customers in making a better, safer world.
Erik has been a leader at the intersection of agriculture and technology in senior roles at Farmers Business Network, Cargill, and the White House. He is a co-founder of CrossBoundary, a leading frontier market investment advisor, and is a combat veteran and graduate of U.S. Army Ranger and Airborne Schools. He received his undergraduate degree from the University of Pennsylvania and a joint M.B.A. – M.P.P. from Harvard Business and Kennedy Schools.