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December 16, 2021

SafeTraces & Eastridge Center Launch Groundbreaking Partnership

By SafeTraces, Inc.
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SafeTraces, a leader and innovator in safety technology, announced an industry first partnership with Eastridge Center to ensure it meets the highest safety standards for indoor air and ventilation systems. The center, located in East San Jose, is the first shopping mall in the United States to undergo SafeTraces’ science-based performance verification assessment.The American Industrial Hygiene Association (AIHA), a leading authority on environmental health and safety, states, “Engineering controls [including air ventilation and filtration] that can keep infectious aerosols at very low levels indoors offer the greatest promise to protect non-healthcare workers and other vulnerable populations as we reopen our businesses and workplaces.”

[1] However, most public buildings lack the ability to test and verify performance of their engineering controls and ventilation systems for airborne pathogens due to limitations in existing diagnostic assessment tools.SafeTraces offers the first commercially available diagnostic solution for testing and verifying indoor air and ventilation safety performance for mitigating exposures to airborne pathogens. Developed with support from the National Institutes of Health, SafeTraces’ groundbreaking technology leverages patented DNA-tagged aerosol tracers that safely simulate pathogen mobility and exposure in real world environments to optimize health, safety, and financial decision-making and communicate facility safety to key stakeholders.“Pacific Retail has a proud track record of leading and differentiating in all aspects of visitor, tenant, employee, and community experience, paramount of which is health, safety and wellness,” said Najla Kayyem, Senior Vice President of Marketing for Pacific Retail Capital Partners. “By partnering with SafeTraces to utilize the best science-based technology on the market, PRCP is solidifying our commitment to ensure that our visitors can have a high degree of trust and confidence in a safe shopping experience at our retail locations.”“Throughout the built environment, polls clearly show widespread public anxiety about facility safety from offices to schools to retail locations,” said SafeTraces CEO Erik Malmstrom. “Building owners and operators need to be extremely proactive about addressing these concerns and communicating safety measures clearly and compellingly to get people to return at pre-pandemic levels and have peace of mind. It has been inspiring to see Eastridge Center’s deep commitment to health, safety, and wellness by leveraging SafeTraces leading science-based safety technology. We’re truly honored to partner with such a mission-driven forward-thinking company.”Testing results demonstrated that Eastridge Center’s air ventilation and filtration systems performed effectively in high density occupied areas.About SafeTraces, Inc.

SafeTraces is committed to ensuring the highest safety standards for the air we breathe, the food we eat, and themedicines we take by harnessing the power of DNA. The company provides market-leading technology solutions for indoor air quality and safety, and food and pharmaceutical traceability. SafeTraces supports a wide range of Fortune 100, commercial real estate, and government customers globally, including Brookfield Properties, the Irvine Company, and Jones Lang & Lasalle (JLL). Learn more at or follow social media (LinkedIn:, Twitter: Eastridge CenterOwned and operated by Pacific Retail Capital Partners, Eastridge Center is Silicon Valley's second largest retail destination, featuring 1.4 million square feet of shopping, dining, and entertainment. Hosting the largest exterior mural Artscape at any shopping center in the nation, the property offers a unique retail experience while engaging with the community through the Eastridge Mural Program. Opened in 1971, 2021 marks a milestone as Eastridge Center celebrates its 50-year anniversary as a cultural hub for the diverse San Jose area. Located in close proximity to San Jose’s East Foothills and Evergreen neighborhoods, the two-level center provides natural lighting and an open floor plan with access to an impressive 15-screen AMC IMAX Theatre, Round 1 Bowling & Amusements, Macy’s, JCPenney, multiple restaurants, and more than 95 stores including H&M, Hollister Co., Tilly’s, Victoria’s Secret, and Forever 21 RED. For more information, visit or follow along on social media (Facebook:, Instagram: @EastridgeCenter).

About Pacific Retail Capital PartnersPacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open-air centers and enclosed malls, with more than $2 billion in retail assets presently under management in the United States. Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, developing, and asset management of retail real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 20 million square feet of regional malls and open-air lifestyle centers. The Executive team has over 150 years of collective real estate expertise with deep experience in leasing, marketing, operations, design, development, investment, and finance. With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of retail investors, retailers, and consumers. To learn more visit or follow social media at:Facebook: @PacificRetailSafeTraces Media ContactNINICO Communications | Kiana Karn | kiana@ninicocommunications.comEastridge Center Media ContactNINICO Communications | Diandra Weldon | diandra@ninicocommunications.comThis post originally appeared on PRLOG. Read it here.[/vc_column_text][vc_column_text][1][/vc_column_text][/vc_column][/vc_row]